SO Textured creates effortless, tousled, wavy hair with volume, hold and texture. It enhances natural waves for sexy, lived-in beach hair with weightless texture and a soft natural finish without stickiness. With strengthening Keratin Protein Complex, Amino Acid and Australian Native Quandong, rich in Vitamin C and Antioxidants, it helps repair and promote elasticity. Suits all hair types. Sulphate and Paraben Free. Australian Made and Owned. Vegan.